Thursday, July 14, 2011

Los modelos más populares de estrategia empresarial

Material de estudio.

Los modelos más populares de estrategia empresarial.

Modelos de Estrategia.



Porter, Kaplan, Hax

Bibliografía

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Porter, M. E. Estrategia Competitiva (Primera ed.). CECSA. México, 1982.
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Porter, M. E. “The Competitive Advantage of Nations”. Harvard Business Review, March-April 1990, pp. 73-93.
Porter, M. E. (1991). La Ventaja Competitiva de las Naciones (Primera ed.). Buenos Aires, Argentina: Javier Vergara Editor.
Robert S. Kaplan, D. P. N. “The Balanced Scorecard-Measures That Drive Performance”. Harvard Business Review, January-February 1992, pp. 71-79.
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Robert S. Kaplan, D. P. N. Cuadro de Mando Integral (Primera ed.). Gestión 2000. España. 1996a.
Robert S. Kaplan, D. P. N. “Using the Balanced Scorecard as a Strategic Management System”. Harvard Business Review, January.February 1996b, pp. 75-85.
Robert S. Kaplan, D. P. N. “Having Trouble with Your Strategy? Then Map It”. Harvard Business Review, Sep-Oct 2000, pp. 167-176.
Robert S. Kaplan, D. P. N. Cómo Utilizar el Cuadro de Mando Integral para Implantar y Gestionar su Estrategia (Primera ed.). Gestión 2000. España, 2001.
Robert S. Kaplan, D. P. N. Mapas Estratégicos (Primera ed.). Gestión 2000. España, 2004a.
Robert S. Kaplan, D. P. N. “The Strategy Map: Guide to Aligning Intangible Assets”. Strategy & Leadership, 32(5) 2004b, pp. 10-17.
Wernerfelt, B. “A Resource-Based View of the Firm”. Strategy Management Journal, 5, 1984, pp. 171-180.

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